The Brief

The event needed a visual identity that felt bold, playful, and energetic while still creating an inclusive and welcoming atmosphere for moms and caregivers.

Market Insight

Many community event posters rely on overly generic or overly polished aesthetics, making them easy to overlook and difficult to emotionally connect with.

Positioning Direction

The goal was to create a retro-inspired visual identity that felt fun, approachable, and community-driven while encouraging attendees to reconnect, let loose, and have fun without pressure or pretension.

Visual Outcome

A vibrant poster system featuring bold typography, playful colour blocking, disco-inspired imagery, and nostalgic design elements that instantly communicate movement, energy, and celebration.