The Brief

The café needed branding that felt warm, modern, and recognizable while standing out from the many similar coffee shop aesthetics commonly seen in the market.

Market Insight

Many local cafés, through design layout and brand messaging, signal that families are not welcome. The spaces are tight, crowded, and there is no intentional area for kids to play. We helped local canvas create messaging around welcoming families and visuals that are playful and professional.

Positioning Direction

Families are welcomed and kids were part of the design process. We designed a logo that fit the feeling of the space; playful, welcoming and creative.

Visual Outcome

A clean and cohesive brand system featuring a warm colour palette, thoughtful typography, and graphic elements designed to create a modern yet inviting atmosphere across menus, packaging, and social media.